About us

Radiation was founded in May 2000, by highly regarded creative strategist Jill Brinsdon, as a direct response to an unmet client need for a more flexible agency partner.

Deliberately semi-virtual in structure, Radiation led the movement towards specialist project teams handpicked for campaigns. This continues to allow the agency to pivot towards whatever is required to connect with the increasingly elusive fast-moving consumer.

Radiation’s swift but highly creative response to projects has seen us attract substantial briefs from clients in New Zealand, Australia and the United States.

Becoming known as multi-disciplinary solutionists saw a natural evolution for Radiation take place in 2018.

After working alongside Karin Hall for two years, Jill handpicked her as General Manager to lead Radiation into its new future – as a complete communication and content activation agency.

Karin’s first move was to amplify our strengths even further by formalising our association with Tania Rowland, a highly regarded digital strategist and coach.

Sister agency Tricky then formed in 2018 as a brand performance agency focussing on strategy, lead design and story, customer experience and cultural health.

Karin continues to be partnered and inspired by Jill’s prodigious output as she leads Radiation towards smarter, faster solutions that defy complexity with a simplicity of approach.

See examples of how we’ve helped our clients