Another great phone call from an interested potential client: ‘I’ve got a great business but it doesn’t suit its name anymore”.
If you’ve ever renovated you’ll probably remember Heritage Tiles. It was a leading chain of tile shops that sold an awful lot more than heritage tiles. But with that name, not enough people knew. So we changed its name to Tile Space.
We got it right via research and brand personality identification, logo and design identity, brand language, a new fleet, signage and all the trappings of a gutsy new retail chain. We’ve put them in the right space for the next stage of their business’ heritage.