The independent schools used to fill themselves, but times have changed and now the category has to properly market itself to ensure its unique story is told well.

As usual we started out as strangers with St Cuthbert's, and ended up holding each other in the highest esteem. After extensive research with parents, students, the faculty and the competitive framework, we developed a story, brand language and new imagery fit for this remarkable College. It’s a story we have since been rolling out with them across the prospectus (which won the Educate Plus Award for Admissions Publications 2014), website and all marketing collateral.