What do you get when you cross a ridiculously talented plastic surgeon with a firebrand of an entrepreneur? You get Dr Steven Liew, founder of Australasia’s leading plastic surgery clinic Shape.
Our dual experience with both entrepreneurs and clinicians equipped us well for this remarkable project. Our strategist Jill Brinsdon worked closely with Dr Liew all the way, and – according to the good Doctor - perfectly captured his philosophy and differences in a memorable and captivating brand story.
More than a facelift, the new Shape brand is a game changer for the team. Not only did we redesign every aspect of the identity, we conceived and directed all new imagery and video, and developed a digital ecosystem which involved fully integrated website and social channels. To ensure the new brand set out with a perfect pitch, we ran all channels for Shape till we were all confident everyone involved had it ‘under their skin’.