We’ve travelled with CEO Hamish Aitken from Monier Bricks to here, where we’re shifting our attentions from bricks and mortar to keeping the bricks and mortar warm on the inside.
We’ve had a lot of fun with this brand! After researching the marketplace, we developed a gutsy humorous position for them: We won’t be beaten. End of. Now we’re starting work on Premier Air, we like to think that for Hamish and his gang, we’re a breath of it!