We’ve quietly been producing the highest quality collateral for this organisation for years now and in 2014, we finally got the opportunity to create their brand story.

In a real coming-of-age moment for the hospital group, they invested in comprehensive research, a full brand story with new language and imagery, a design refresh and most recently a branded induction programme. Our biggest thrill is hearing the leaders speaking the brand language with ease and confidence. That’s when you really know you’ve hit the mark.