When CEO Elaine Morgan contacted Radiation for some fresh marketing materials, she didn’t quite anticipate the marvellous adventure she had ahead of her! 

Our unique process revealed a company culture ripe for some gorilla-sized TLC; the whole organisation rose to embrace a journey that even involved the co-creation of new values set.

The Green Gorilla logo was still in great shape so we didn’t touch that, but the big green beast was out on his own so we designed a new design identity, new brand story, key messaging and imagery to capitalise on all that was unique about this incredible business.