Bill Buckley is one of New Zealand’s most successful entrepreneurs. Highly regarded globally as a leading magnetic system innovator, on his home turf him and his incredible business Buckley Systems was a best-kept secret.

This is the kind of project we love most. First we had to crawl under the bushel… where the light was hiding! Extensive research, including one on one interviews around the world with Buckley customers, left us with a clear understanding of the landscape, what was missing and the place Buckley’s held.

This is an inspiring brand story and an equally powerful new design identity, and we are privileged to have been able to invent it for one of our country’s leading inventors.