Radiation was founded on the strength of two simple beliefs:
- A brand must be the driver of your business, not just another way of packaging it.
- The world is out to complicate your business. Our job is to simplify it.
Our approach to developing brands involves clear process, common sense, creativity and collaboration.
We never invent a business or product story; we uncover it from what already exists, then make it more compelling. That way, you can easily sustain it.
Our job is to define the best of who you are and what you have to offer, in a way no one else can.
Our job is to ensure you stand apart from the crowd with a clear competitive advantage in everything you do.
Our job is to help create fans inside your organisation and sales outside of it.
Business thrives better on oxygen than carbon dioxide.
So you’ll notice our processes are simple, clear and remarkably free of branding jargon and rhetoric.
In a nutshell, after interrogation inside and outside your organisation we figure out the best thing to say, then the best way to say it, then the best places to engage with your most important people.
Because we work from the inside out, at no time do you feel excluded from our process. A Radiation inspired brand is one that works hard for you every day, not just while we’re in residence.
We get it right by not shying away from pointing out your roadblocks, working through the tough stuff, and clearing the path for you to say something incredible and behave in a way people will respond to.
We get it right by bringing the best of ourselves to the table for you every day, and caring deeply about what we leave behind for you to live.
Watching a Radiation inspired brand thrive in the marketplace is our greatest satisfaction.